Santa Claus coasters
With the holidays upon us, many of us find ourselves reaching for our yarn and needles, inspired by the warm, nostalgic feelings that accompany Christmas. But what if that joy could also give rise to a new business? That’s exactly what happened to us. What started as a relaxing hobby in December has turned into a year-round craft brand. One of the cutest creations we’ve ever made was making Santa Claus coasters, which are surprisingly easy to make. In this article, we’ll share how to create this holiday classic, including the best materials you’ll need, the time it takes to make them, and a quick and easy tutorial.
With its fluffy white beard, cherry red hat and cheerful face, it instantly brings joy to any table. Customers love using it for Christmas parties, gifts and cozy winter decor. What’s even better is how easy it is to personalize: add a different expression, sew on a name or create a mini set. These little details add value to the product while keeping the production cost low. This type of craft combines emotional appeal with practical utility, and that’s where the magic (and the business opportunity) lies.
A few years ago, we crocheted a set of Santa Claus coasters for our Christmas dinner table. A friend asked to buy a few, then another. Before we knew it, the orders started coming in. We didn’t plan on starting a business, but our hobby naturally evolved into one. At first, it was just listings on Etsy and local craft fairs. Eventually, we created a website and partnered with pop-up Christmas markets. The truth is, when your craft connects with people’s emotions—especially during the holidays—it becomes more than just an item.
How to crochet Santa Claus coaster
Here’s a quick rundown of the process we followed: Face (Beige/Pink Yarn): Start with a magic ring. Make 10 double crochets (sc) into the ring, then slip stitch to close. Increase in rows until you have about 30-36 stitches forming a flat circle. Fasten off; Hat (Red Yarn): Attach red yarn to the top and crochet rows around half of the circle, decreasing each row to form a triangle. Finish with cute white jeans using single crochets (sc); Beard (White Yarn): Using single crochets and picot stitches, outline the bottom half of the face. This gives the beard that quirky, curly look; Eyes and Nose (Black and Pink): Embroider small black dots for the eyes or use safety eyes. Add a small pink or red nose with embroidery or a piece of felt; Pompom (White Wool): You can make a small pompom or use a cotton ball for the tip of Santa’s hat.
The materials you will need
You don’t need any fancy tools to get started. In fact, that’s one of the best parts about crocheting coasters like this one: low investment and high creativity. For a Santa coaster, you’ll typically need: Cotton yarn in red, white, beige (or light pink), and black; A 3.5mm (E) crochet hook; Scissors; Yarn needle; Stitch markers (optional); A hot glue gun (for optional details like mini pom-poms or felt cheeks); Cotton yarn is our favorite for coasters because it’s absorbent and holds its shape. You can experiment with different brands, but we’ve had consistent success with Lily Sugar’n Cream and similar weight yarns.
One of the things we learned early on was that packaging sells. A simple kraft paper box with a ribbon and holiday tag turns a cute coaster into a gift-worthy item. Add a thank you note or care instructions for a professional touch. If you’re selling online, always photograph your coasters in warm, elegant settings—hot chocolate, cinnamon sticks, fairy lights. People buy with their eyes first, especially on platforms like Instagram and Pinterest. Beautiful presentation communicates quality and care.
The holidays are your golden time—literally. Start posting your Santa coasters around October. Promote them on social media with behind-the-scenes tips, work-in-progress photos, or design polls. Create bundles like “Santa Table Set” with matching napkin rings or coasters. We’ve even run “12 Days of Coasters” promotions, where each day features a new holiday coaster. People love the spirit of Christmas, and when you tie your product to that joy, you create an emotional resonance that leads to more sales.
Building a brand from unique creations
While Santa Claus coasters are fun, they can be the hook (pun intended) that draws customers into your larger collection. Many customers who buy our Christmas products come back for birthday gifts, baby shower items, or home decor. Use the holiday rush to collect emails, build a social media following, and promote your store. Offer discounts to repeat customers. Building a handmade brand is all about creating a community that trusts your work and keeps coming back.
Even when our little coaster idea turned into a full-time job, we never lost the joy that motivated us to start. We still smile every time we finish a Santa face. That’s the beauty of crafting: building something real with your hands and your heart. When we see our coasters on a client’s desk or mentioned in a gift post, it reminds us why we do this. And it always ends up motivating us to come up with new ideas for productivity by creating different pieces.
In conclusion, Santa Claus coasters may seem like a small, festive item, but they’re also a gateway to making money this holiday season. A gateway to creativity, community, and entrepreneurship. With a few balls of yarn and a little imagination, you can create a product that spreads holiday cheer and also fills your wallet. Whether you’re a beginner or an entrepreneur looking to expand your craft business, trust that your passion matters. The world could always use a little more warmth—and sometimes that starts with a simple Santa smile and a stitch.
So, let’s improve?
If you are looking for a way to start a business and make money with crochet, making Santa Claus coasters is a great option. So, let’s improve your knowledge even more? How about checking out this link? I would like to point out that the credits for the images and content of the model go to the official website.
Free step by step here: Santa Claus coasters
